But that hasnt been enough to compensate for an undeniably rocky beginning. In the absence of a Hunger Games-sized March blockbuster and with very little in the way of family-friendly options, audience turnout through the first three months of 2013 dropped a whopping 22 percent from the same quarter last year, according to Box Office Mojo . In fact, the only movie to cross the $200 million line during 2013s first quarter was Sam Raimis Oz the Great and Powerful. That leaves Hollywood with an uphill battle if it hopes to surpass the record-breaking $10.8 billion cumulative box office from last year. The game plan? Jam pack the release calendar with even more big-budget extravaganzas than usual. As noted in a recent New York Times article by Brooks Barnes, in just the two-month period from May 1 to July 4, studios will have put out 13 movies with budgets in excess of $100 million each a 44 percent increase over the same period in 2012.
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